eSOL Technology Forum 2025
SDV: An Industry Disruption

Jean-François Campeau Vice President and Head of Arene Woven by Toyota

As the concept of Software Defined Vehicle gets more consensus in the industry, the legacy OEM face challenges that are shaking them to their core. New products introduced by BEV OEMs are seducing customers at an impressive pace. This talk will expose some questions to help understand the issues legacy OEMs are facing in the rise of these new competitors and explore some potential areas to review going forward while software is being leveraged as a tool to compete.